Not just a community, a brotherhood. Bringing people together, sharing their great common passion. With C.P. Company's newly launched loyalty program, you can become part of their family. A digital experience and service to reward its most loyal customers with exclusive services. A multi-step path, to follow together. My role in the project was to beware the concept of "brotherhood" during the shoot and give guidance on an art direction expertise. That means making sure on set that the creative ideas are being followed and paying attention to the concept, each detail, the brands visual language and the aesthetics.