Category
Concept Creation
Art Direction
Creative direction
Maximiliano Aduki
Art direction
Laura de Jong
Agency
Dentsu Creative
For Cassina, we created a campaign visualisation that captures the unique connection between individuals and their chosen design pieces. Our aim was to highlight the personal style and taste of each person by showcasing their preferred design elements. This initiative resulted in a series titled "There's No Place Like Yours," which not only celebrates the distinctiveness of personal expression but also underscores the special bond people have with their carefully selected Cassina pieces. Through this series, we emphasized how these design choices reflect the individuality and creativity of each person, making their spaces truly one-of-a-kind.
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