For JET SET’s Fall/Winter look book, we reimagined the brand’s identity following a transformative rebranding. In collaboration with Spring Studios and selected talents, we captured the adrenaline and elegance of alpine culture through bold, vibrant colours and dynamic compositions. The modern JET SET muse embodies strength, confidence, and unapologetic individuality—echoing a cultural shift towards fearless self-expression and the rise of the “brad” mindset.