Expansive. Calming. Thought-provoking. A Sicilian field becomes the impetus for four different Stefanel women to delve into their childhood memories in the SS22 Editorial Content. As a do-it-all-be-it-all types, this offers a change in pace that the women cherish. The shots focuses on this special time by capturing the models getting lost in the landscape together. My role in this project was to create the concept, visual aesthetics and storytelling for the social media content. Meaning the creation of mood boards, visual references, storytelling and thinking about props to represent the narrative.